[proust]

Sony (Columbia's parent company) spent another $20 million to market the film

Their "marketing" of the film was criminal. Adaptation had some of the worst print ads and commercials I've ever seen. It's a hard sell movie and it was obvious that they had no idea how to market it. And they released it in December, which is a notoriously competitive month.

[proust]

And I wouldn't be too happy about Jonze and Kaufman failing here. They are some of the most brave and creative folks in the biz today. Their previous film, "Being John Malkovich" reached almost Pythonesque levels of absurdity and creativity. Do you guys have any idea how hard it is to get an art house type movie into wide release? With these guys gone, we'll be stuck with more american pie movies. So be careful what you lump in with "Hollywood" movies.