XXXXX DRUDGE REPORT XXXXX MON APRIL 21, 2003 09:03:36 ET XXXXX
SARANDON MOVIE ON CBS FINISHES LAST PLACE IN OVERNIGHTS
Outspoken anti-war activist Susan Sarandon hit severe ratings turbulence on CBS Sunday night with her original telefilm ICE BOUND -- landing last in overnight ratings and losing nearly 40% of audience levels from the previous Sunday on CBS.
ICE pulled a frosty 5.5 rating/9 share in NIELSEN's 55 overnight markets.
But it was in New York City where Sarandon hit complete bottom.
At 9 PM in Gotham, Sarandon trailed even the WB network's BLACK SASH [3.5/5], with a 3.4 rating/5 share -- the lowest seen for CBS on Sunday night in recent memory.
It is not clear if it was ICE's subject matter -- a woman suffering from breast cancer in the South Pole -- or if it was viewership rejection of Sarandon that resulted in the startling ratings crash.
CBS finished first in its 7 PM slot with 60 MINS [7.5/14].
A rerun of NBC's LAW AND ORDER [10.2/16] took top honors at 9 PM; ABC's holiday airing of TEN COMMANDMENTS [8.9/14] won 10 PM.
"Sure, [ICE BOUND] was a disappointment in the ratings," a CBS source said Monday from New York. "But Susan's acting was terrific and we are very proud to have aired the movie."
Total audience levels, despite the holiday, were nearly identical to the previous week, research shows.
As my mother told me during the weekend, "I'd love to watch that movie, and if any other actress was starring in it, I would".
Cool.
I was flipping around the dial at about 10:00. I couldn't put the 10C's on, or my five-year-old would have wanted to stay up until the end. We could catch up with the video during the week. Anyway, I happened upon Icebound on SeeBS. In the scene, Sarandon was gathered with all of the good-looking, earnest twenty-somethings as they figured out how they were going to deal with her problem. It was the completely formulaic chiming in of "Gee, I can hook up my microscope to the internet" and "I can use this coffeecan and a really long string to set up a teleconference" McGyver wannabe conventional problem-solving session that you have seen on TV a million times over. Kind of like the A-Team without the guns. After about a minute, I could take no more, and switched it back to Chuck on ABC.
PS. My daughter fell asleep at about 12:30. She's really groggy this morning!
The guy that stars on Criminal Intent also signed that "Hollywood 100" petition, but he was't in your face about it like Serandon and her whiner husband.
I don't particularly despise someone for having a well thought out personal opinion that differs from mine but when the ad hominum attacks against the President start, that's where I take offense.
Isn't this called putting on a brave (but really really dumb) face?