Do you recall how the media covered Ginger, which was a scooter?
Unless this mult-million dollar venture is a complete fraud, and I am with Howard Buffett betting it is not,this may be one of the most important news stories of the year. Yet, there is little coverage in the media.
The biggest question I have about the output of the tech mentioned in the article concerns the non-oil related stuff. I'd be interested in knowing if they are able to separate out the heavy metals and such. Otherwise, they'll have a hard time disposing of anything they can't actually use. Now, if they can process that stuff down to the point where you end up with neat little piles of FE, AL, SI and such, then I'd have to say that this is the biggest news of this young century.