I have always wondered why big corporations like Ford and GM buy ads in National Geographic. The magazine spends page after page attacking big business then expect support from the very businesses it is attacking.
"I have always wondered why big corporations like Ford and GM buy ads in National Geographic. The magazine spends page after page attacking big business then expect support from the very businesses it is attacking." It's called Protection PR, not advertising.
Keeps the Rent-a-Mob away from the front door of corporate headquarters. Besides which, it gives the corporate wives a foundation to "get involved in".