LOL....after years of that being the "unofficial" slogan, Bose has now made it "official"
I installed a Bose system for a customer and they now pack a letter in their box entitled "Our Commitment To You".
From the first paragraph:
We take great pride in designing each of our products with the goal of producing the highest musical performance in the price range of that product. We strive to reproduce the musical sounds as closely as possible to those of the original performance. And we strive to avoid flashy sounds such as those associated with accentuated bass and/or treble frequencies. While those sounds may be initially attractive to the novice they are not real and are not enduring.:-)