[IncPen]

FReeping Lipton and Unilever is important and it works.

I have some experience in celebrity branding and posted an outline of why...

Why FReeping Lipton and Unilever about the Dixie Chicks Is a Good Idea, and Why It's Effective

[WorkingClassFilth]

This is terrific! Thank you very much.

Post #34 links to a related thread on boycotting Lipton. The analysis IncPen gives is very worthwhile reading...