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To: WorkingClassFilth
FReeping Lipton and Unilever is important and it works.

I have some experience in celebrity branding and posted an outline of why...

Why FReeping Lipton and Unilever about the Dixie Chicks Is a Good Idea, and Why It's Effective

34 posted on 03/28/2003 6:57:42 AM PST by IncPen (Get 'em, boys!)
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To: IncPen
This is terrific! Thank you very much.

Post #34 links to a related thread on boycotting Lipton. The analysis IncPen gives is very worthwhile reading...
81 posted on 03/28/2003 7:46:31 AM PST by WorkingClassFilth (Defund NPR, PBS and the LSC.)
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