[dawn53]

I've always called United Parcel Services, UPS, so I don't see any problem with name recognition. But I will tell you that I thought their TV ads where they kept calling themselves "Brown" instead of using the company's name were really weird.

[Timesink]

Yeah. I've never really thought "brown" did much of anything for me. Periwinkle, maybe. But not brown.

A very, very poor ad campaign. Rule #1 of advertising: Don't make it so indecpipherable that the viewer is simply annoyed.

[GOP_Proud]

Kind of like those "Yellow Book" ads. I'm still confused about those. I just can't figure them out.

I thought the UPS employees shot themselves in the foot with the big strike a few years back. It gave FedEX and Airborne a real jump. I thought all the money they were investing in advertising lately was because they have been so hurt by the other companies. They aren't the only game in town anymore. I see more FedEx trucks than UPS now.