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Benetton to track clothing with ID chips (radio frequency identification ID chips)
CNET News.com ^ | March 11, 2003, | Richard Shim

Posted on 03/11/2003 6:44:44 PM PST by FreeSpeechZone

Benetton to track clothing with ID chips

Retail clothing chain Benetton will soon add technology to its garments that allows for real-time tracking of its inventory.

Philips Semiconductor on Tuesday announced that it has provided partners with radio frequency identification (RFID) chips that they'll use in efforts to improve Benetton's supply-chain management system.

What this means is that a box containing clothes of varying styles, colors and sizes can be scanned, and the information can be uploaded to Benetton's inventory tracking system instead of having to be checked in one piece at a time. The process could be faster, more accurate and efficient than bar codes because it wouldn't require the unpacking and hand checking of each garment.

While the market for RFID chips is small now, their potential for improving visibility of inventory on an almost instantaneous basis is of significant value, said Karsten Ottenberg, senior vice president of Philips.

This is especially true for retail businesses, which are consistently concerned with striking a good balance between supply and demand. Retailers want to make sure there are enough products on the shelves to meet demand but not so much that they are sitting in a warehouse taking up costly inventory space.

In the case of Benetton, labels on its Sisley clothing brand have been fitted with Philips' RFID-enabled i.code chips. The chips, which are incorporated into the clothes during manufacturing and are imperceptible to the consumer, indicate where a garment is in the inventory process or within the company's 5,000 stores. Philips plans to ship 15 million i.code chips this year to Benetton.

The operating distance of the chips is up to 1.5 meters, so the clothing isn't tracked once it is out of reach of monitors in the stores and warehouses.

System integrator Lab ID will work to add RFID technology to Benetton's shelves and warehouses, while mobile device maker Psion Teklogix will work on RFID handheld readers for the retailer. The system is expected to be released this year.

RFID chips, which are thin and small, vary in price depending on the amount of product information a retailer wants to receive from each chip. Chips that tell the retailer only whether a product has been sold can cost less than 5 cents per chip.

Earlier this year, Gillette, Wal-Mart and U.K.-based supermarket chain Tesco announced a plan to install specially designed shelves that can read radio frequency waves emitted by microchips embedded in millions of shavers and related products.


TOPICS: Crime/Corruption; Foreign Affairs; Front Page News; Government; News/Current Events; United Kingdom
KEYWORDS: benetton; chips; gillette; id; identification; radiofrequency; rfid; techindex; tesco

1 posted on 03/11/2003 6:44:45 PM PST by FreeSpeechZone
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To: FreeSpeechZone
Can they send free samples to
several people?
2 posted on 03/11/2003 6:47:06 PM PST by HuntsvilleTxVeteran (chIRAQ & sadDAM are bedfellows & clinton is a raping traitor!)
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To: FreeSpeechZone
Odd, considering Benetton usually only has, like, 8 different products in the entire store.
3 posted on 03/11/2003 6:49:13 PM PST by riri
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To: FreeSpeechZone
Think of all the socks that won't be orphans anymore.
4 posted on 03/11/2003 6:53:36 PM PST by TADSLOS (Sua Sponte)
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To: *tech_index
http://www.freerepublic.com/perl/bump-list
5 posted on 03/11/2003 7:01:11 PM PST by Libertarianize the GOP (Ideas have consequences)
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To: FreeSpeechZone
this is the essential component for fully automated self checkout capability at retail stores. Not the ones where you have to pass the items across the scanner while a store employee watches. With this, you just roll your cart past the sensor, swipe your credit card, and walk out. Retail stores have been dreaming about this for years, no checkout cashiers to hire.
6 posted on 03/11/2003 7:08:53 PM PST by oceanview
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To: oceanview
Okay, I know my foil beanie protects me from the CIA reading my mind. Now do I have to wear an aluminum jumpsuit to foil the
CIA from uploading the coordinates of my underwear to a JDAM!?
7 posted on 03/11/2003 7:33:16 PM PST by Calvin Locke
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To: FreeSpeechZone
Good idea, but how are they going to be sure the RIGHT chip gets on the RIGHT article of clothing? Some underpaid third world garment worker who puts the chip on the article will be the critical link in the chain.
8 posted on 03/11/2003 8:30:25 PM PST by JSteff (Use common sense and look at history first.)
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To: riri
>Odd, considering Benetton usually only has, like, 8 different products in the entire store.

I never understood that. One sweater, eights colors. Thats a store?

Old Navy is also strange. They sell some jeans and three types of tee shirts for abt $18 that look old- the kind of stuff I'd toss.

9 posted on 03/11/2003 8:45:30 PM PST by Dialup Llama
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To: FreeSpeechZone
For other reasons also not to buy, but isn't Benetton a French company?
10 posted on 03/12/2003 1:48:39 AM PST by .45MAN (If you don't like it here try and find a better country, Please!!)
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To: .45MAN
For other reasons also not to buy, but isn't Benetton a French company?

No, It's Italian.

11 posted on 03/12/2003 6:18:42 AM PST by Wil H
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