[Atlas Sneezed]

Do you really think that you have the right to start selling cars under your own name, Mr. Robert Ford? If you do, then anyone wishing to sponge off the goodwill generated by billions in sales and advertising investment could do that by simply involving a partner with the right name, undermining trademark law.

Victor's store was obviously trying to benefit from the association with the trademark of another business.

The law does not allow you the right to use your own name as a trademark. There is a simple solution. PICK ANOTHER TRADEMARK, perhaps one that would have been picked if Victoria's or Ford had not ever created their own mark and good will.

[CyberSpartacus]

You are sadly mistaken. A corporation cannot deprive someone of their own name. As a matter of fact, in order for it to be a trademark violation. The person would need to have a logo that was similar. After all we are talking about a trade MARK. No corporation or individual can lay claim to a word in perpetuity.