These are kids with cancer, jerkweed. He has a selection committee that tries to get kids who are well down the road, but still able to be kids, without respect to financial condition.
You can send a kid to a fancy dude ranch for 10 days for about $4,000. Call it $5,000. That's 520 kids per year versus Imus' 100.
Imus can't accommodate 520 kids, and kids can only come when they're not in school.
You're nitpicking a very generous effort, IMO. Imus is not everybody's cup of tea, but he doesn't have to do this.
From all indications, he's losing money on it.
So, tell me how he benefits, other than giving some kids with cancer a good time before they die?
That's almost Mother Teresa-like stuff.