What Moore has done here (and I know b/c many of my best friends are fans of his) is stoke the American-is-Racist fires. In fact, he has gone farther by suggesting that the main stream media is trying to get whites to dislike blacks. Yet, he won't acknowledge that there is a blantant, systematic effort to get blacks to hate whites.
I don't know if that's the case, but it's certainly a natural result of the news media doing the opposite.