TAX CUTS FOR TAXPAYERS! says it all.
I have a single son who gets killed as a single tax payer. Then, our older son and his wife get hammered with the marriage penalty and the because of their income. I'm retired on a pension and social security, and my wife works 3 days a week, and we get hammered tax wise.
So evolved my tag line: TAX CUTS FOR TAXPAYERS!
TAX CUTS FOR TAXPAYERS! would make a nice bumper sticker.