You didn't miss much, as it turns out. The first half hour was good, as they focused on Marine Corps sniper rifles and ABM lasers. The last half hour just showed off the lastest "non-lethal" SWAT goodies ...tasers and sh/t like that.
I like your poster idea, btw. Another subtitle could be "Are their lives any more worthy of protection that yours?"
That'd be sweet. I'd consider extending the concept to outdoor advertising as well. I'm thinking of *big* billboards in high-traffic areas.