Just Add Water: To Improve Sales, Campbell Remakes Its Condensed Soups

AP ^ | 12-26-2002 | Geoff Mulvihill

[speekinout]

Hint to Campbells - try to add flavor to your soups with something other than salt or MSG...

They got that message years ago. That's why they have the "Healthy Request" line.

[Yaelle]

There's a particular type of artificial, almost medicinal, flavor common to all their varieties that I can't stomach.

That taste is MSG. Not only is it uniform, but it is an uncanny headache producer in MANY people. There are some much tastier "health food" canned soups than Campbell's; I don't understand why they stick with the "MSG in 31 different flavors."

[hattend]

Buy the coffee beans in bulk and also buy a grinder.

Fresh ground coffee is much better than canned.

[hattend]

I don't know if they dropped Reggie White for his comments or the fact that Campbells ads vary depending on who won the Super Bowl. Reggie was there when the Packers won, next year they had Shannon Sharp of the Broncos, then Bronco McCaffery the next year, then it was Warner of the Rams, and so on and so on.

It seems they have a yearly theme

[dirtboy]

They got that message years ago. That's why they have the "Healthy Request" line.

Which taste like wallpaper paste ... because they took out much of the salt and MSG but neglected to add anything flavorful in their place...

[speekinout]

Which taste like wallpaper paste

It must have to do with the tastes you're used to. I don't use much salt in anything, and MSG gives me a headache. I *like* the Healthy Request line.