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Ford launches Jaguar ads to target gay buyers ("Life is full of twists. Care for a partner?")
The Detroit News ^ | 12/23/2002 | By Mark Truby /

Posted on 12/24/2002 4:35:57 AM PST by KQQL

Edited on 05/07/2004 7:09:10 PM PDT by Jim Robinson. [history]

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To: KQQL
"...Jaguar, the Ford-owned maker of British luxury cars, discovered in recent years that many gay consumers were visiting its dealer showrooms..."

Interesting comment there...

How do they know this?

I've never been asked this question when visiting a showroom or buying a car...

Is the Sales Manager holding data mining meetings with the Salesmen?

Sales Manager: "Bill... How many queers today?"

Bill: "Three I think. And an old guy who was checking my package."

Voice from back of room

"What package?"

Sales Manager: "Very funny. Lenny, How many queers?"

Lenny: "A couple, and a lesbian I'd like to convert."

Voice from back of room

"Your ex-wife?"

Lenny: "Shut the f*ck up about her Johnson!"

Sales Manager: raising voice "Put a lid on it people! Larry... Any queers today?"

How else can they be confident that their queer-traffic is at any given level if they don't talk about it and compare notes? What other tools could they possibly be using?

And does anyone believe for an instant that it doesn't play out, in a back room, pretty much exactly as I suggest here?

Ford is almost certainly exploiting faggots for profit...

61 posted on 12/24/2002 8:22:40 AM PST by DWSUWF
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To: DWSUWF
You must have been in sales. You've got the typical dialogue dead-on.
62 posted on 12/24/2002 8:25:25 AM PST by 1rudeboy
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To: KQQL
Perhaps Ford does not want be seen as a seller of Family Vans and SUVs anymore. I would expect sales of these to go down at Ford.
63 posted on 12/24/2002 8:30:16 AM PST by sr4402
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To: 1rudeboy
"...You must have been in sales. You've got the typical dialogue dead-on..."

LOL!

That is one of the things I've done...

64 posted on 12/24/2002 8:32:10 AM PST by DWSUWF
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To: hobbes1
I was pretty confident someone was going to hit that hanging curve ball out of the park!
65 posted on 12/24/2002 8:36:46 AM PST by governsleastgovernsbest
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To: sr4402
go down at Ford

Nope. Not gonna go there. Wouldn't be prudent.

66 posted on 12/24/2002 8:38:14 AM PST by governsleastgovernsbest
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To: The Turbanator
hmmmmmmmmmmmm
67 posted on 12/24/2002 9:28:38 AM PST by KQQL
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To: razorback-bert
14 million out of 280 million...
68 posted on 12/24/2002 9:29:12 AM PST by KQQL
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To: madg
Yeah, I noticed that, too, and was about to point it out.
69 posted on 12/24/2002 9:29:16 AM PST by Question_Assumptions
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To: razorback-bert
14 million out of 280 million... = 5%
70 posted on 12/24/2002 9:29:42 AM PST by KQQL
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To: DWSUWF
it's all about $$$$ for FORD
71 posted on 12/24/2002 9:31:43 AM PST by KQQL
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To: KQQL
"...it's all about $$$$ for FORD..."

I have a gut feeling that a LOT of similarities between Ford and Disney could be found.

Ford was once my transportation of choice, cars and trucks both, but nagging quality problems and their increasingly flaky politics over the last 20 years have severely dulled the edge they once had with me.

I'm more likely to buy a Chrysler product these days, and -yes- I know that they've got plenty of problems of their own.

I have the use of my limbs, thank God. I don't walk as fast as I did when I was younger, but I can walk...

Which effectively rules out a GM product.

72 posted on 12/24/2002 9:43:48 AM PST by DWSUWF
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To: Viet Vet in Augusta GA
So what? This is what:

Creating target markets based on racial and sexual features that separate some group of people from the rest of society, corporate America reinforces the trend toward division and emphasis of differences. Is a man or woman's gayness that person's primary characteristic? Is it the thing that will determine what car they buy? This is another manifestation of the mindset that has produced multiculturalism and the fragmentation of our culture into various subcultures. We now have different music, t.v. shows and products marketed toward us based on our ethnicity and/or sexual orientation. Few aspects of culture are universally shared anymore. Because of Madison Avenue, we have less and less in common with those outside our "target market".

73 posted on 12/24/2002 10:08:11 AM PST by rimmont
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To: madg
Ford thinks that fags are 5% of the population - there have been several studies in the last 2 or 3 years that indicate that homosexuals are about 1.4 to 2% roughly.

So their ad campaign may backfire! (no pun intended).

74 posted on 12/24/2002 10:12:35 AM PST by First Amendment
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To: CDHart
What I don't understand is why are they such an affluent group?

Perhaps because they are often DINKs (dual income, no kids).

Michael M. Bates: My Side of the Swamp

75 posted on 12/24/2002 10:13:06 AM PST by mikeb704
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To: KQQL
This will go down in textbooks as one of the stupidest ideas in marketing history. It is not lesbians they are targeting, it is gay men. Appeal to at most 10% of potential buyers, and make the car radioactive to the other 90% of upper income straight men who are not going to be caught anywhere near a gaymobile. What fools these Ford marketers be!
76 posted on 12/24/2002 10:37:59 AM PST by Plutarch
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To: Registered
LOL!

that's hysterical..

77 posted on 12/24/2002 10:44:45 AM PST by Jhoffa_
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To: laredo44
"I thought Suburu was the favored car of the homo crowd."

I always thought that it was the Audi.
78 posted on 12/24/2002 10:47:16 AM PST by PatrioticAmerican
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To: Samurai_Jack

Oh, no kidding.. absolutely.

People with the money and taste to be in a position to purchase high end (smirk) cars regularly won't like to be tweaked at the club over their expensive new toy.

And they have plenty of other products to choose from.

79 posted on 12/24/2002 10:47:46 AM PST by Jhoffa_
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To: Registered
#37 - Awesome!
80 posted on 12/24/2002 10:48:29 AM PST by PatrioticAmerican
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