Posted on 12/14/2002 8:43:07 PM PST by geros
How McDonald's keeps the local "peaceful moslems" happy:
Indonesia 2002
Problem: Anger over U.S. military campaign in Afghanistan triggers protests in the world's most populous Muslim nation.
McSpin: Outlets install large photos of Indonesian franchise owner making the hajj pilgrimage to Mecca. Staff wears religion-inspired clothing on Fridays, while new TV commercials emphasize local ownership.
Egypt 2001
Problem: Anti-American boycott sparked by U.S. support for Israel.
McSpin: Local outlets introduce the McFalafel, rolled out behind an ad jingle sung by Shabaan Abdel Rahim, best known for his chart-topping hit "I Hate Israel."
Saudi Arabia 2002
Problem: Arab anger at Israel's response to Palestinian uprising triggers boycott of American products. McSpin: A Ramadan promotion by the Saudi franchise sends 30 cents from every Big Mac sold to the Red Crescent Society and Nasser Hospital in Gaza for treatment of Palestinian casualties.
(Excerpt) Read more at business20.com ...
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