Yes, the 'Bild Zeitung" has a sleazy side. The German's will tell you that "when you roll it up to put it in your pocket, blood drips out".
On the other hand, the sport's section is good, and the entire paper is written to give people a quick, albeit sensational, view of current events. This paper is what Germans would buy to read on the commute, etc., while waiting to read the more detailed Local papers when they got home.
"Bild Zeitung" usually has a novel or something like this as a serial. A reader can read a chapter a day on the way to work.
Regardless of the quality of the paper, a lot of Germans are reading this.
longjack