GOP candidates, being selected for character and not appearances, sometimes lack the slick, greasy polish so favored by women. Bush, not being the used-car Dem salesman, is ridiculed for his mangling of the language, and the content of his message is lost on these fools.
Even Babs chose the most pathetic actor in history, James Brolin, over any other person of character. It is the Hollywood Liberal soccer-Mom obsession to live in the world of make-believe.
The GOP has an easy task. First, acknowledge that it must improve its appeal to women voters to remain in power. And then, just add a little more style and sizzle to the party message and the candidate positioning - the content is already there and cannot be masked or imitated.