Maybe it's because all the unscientific polls like this are crap (along with many of the "scientific" ones), but that wouldn't stop the media from publishing them as gospel truth if the results are skewed the way they want them.
They would gladly publish a poll which said that 90% of the respondents thought that X42 was the best president ever, even if the results were from James Carville's web site.
Heh, I think the author is in a snit because we think those crappy polls are nothing more than a game. Clearly her ego takes them seriously. I am assuming it's a female from the chiding tone of her little lecture to us chil'ren- and as a female, I can say that.