To: groanup
CBS would pay the Masters for the rights to air this right ? If there are no corporate sponsers to sell ad time to, where does CBS recoup to money they put out for the rights to broadcast the tournament ?
I'm confused.
To: Leper Messiah
"where does CBS recoup to money they put out for the rights to broadcast the tournament ?"
I don't know. The Masters has never been about money, tv rights and such. When John Daly was having so much trouble with the PGA the Masters was asked to disinvite him, ignoring their own guidelines of who is eligible. They politely declined the PGA's request and followed their own traditions. They are a private organization and the Masters Tournament is a private tournament.
11 posted on
08/30/2002 9:40:42 PM PDT by
groanup
To: Leper Messiah
CBS has a year-to-year deal to broadcast the Masters Tournament. It is strickly done on a handshake basis and is renewable soly at the discretion of the club. It has never been publicly disclosed how much CBS pays Augusta National for the rights to broadcast.
I would not be suprised to find out that in 2003 Augusta National either waived the broadcast fee or is actually paying CBS to broadcast the tournament. Augusta National has no shortage of resources (read money) and it they want to pay to have their tournament on TV, great.
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