[Guillermo]

Anyways, which Network will air the Masters if they can't make any $$ off of it?

[dead]

CBS will still air it. It's prestigous for their sports department, and their usual Saturday afternoon fare of A-Team reruns doesn't exactly pull in major bucks anyway.

[wi jd]

Anyways, which Network will air the Masters if they can't make any $$ off of it?

Sounds like the Tournament or Augusta National will pay CBS: "Johnson said the Masters will absorb the advertising fees that would have been paid by IBM, Coca-Cola and Citigroup."

[My Favorite Headache]

What they will do more than likely is have sponsor logos at the top of the leader boards on screen and score or hole shots. Like Tiger Woods -1 with a Ryder symbol ontop of it.

[billhilly]

"Anyways, which Network will air the Masters if they can't make any $$ off of it?"

The network that carries the Masters will do it for the same reason that they carry Presidential speeches. The public demands it.

Also, let me add my words of respect for the leadership of Agusta Country Club.

[1Old Pro]

Anyways, which Network will air the Masters if they can't make any $$ off of it?

Set it up on pay per view. Get all four days for 10 bucks. 5 million viewers at 10 bucks would actually make a huge profit.