I think women understand "private" just fine. Protests, including boycotts are a legitimate form of free speech. People who don't like what "private" organizations are doing have the 1st Ammendment right to protest ANY and ALL behaviour they don't like.
The threatened boycott is a free speech issue. If you don't like allowing free speech, ditch the 1st Ammendment.
PS. You can't have it both ways.
You have a right to free speech but you do not have a right to insert that speech into private matters. None at all.
They are welcome to proclaim their views publicly any where they wish that will have them say it. They do not have a right to deny free association or intrude upon private affairs.
I NEVER said those wacko lesbian freaks didn't have the right to make their anti-freedom views known.
I just CALLED them on their HYPOCRISY.