[AIG]

Wal-Mart's return on investment is fine as it is. Plus, higher pricing might defeat Wal-Mart's strategy of undercutting competitors in the first place. Wal-Mart's strategy is to be the low-cost producer which means to simultaneously undercut and defeat and take market share from competitors while generating a perfectly adequate profit for itself. If Wal-Mart's prices were higher, it might not be able to exploit the durable competitive advantage of being the low-cost producer, which is what guarantees that Wal-Mart will stay in business for the long-term.

[maui_hawaii]

I will leave it at what I've said already. I need to get some sleep.