[kcvl]

Integrated Issue Campaigns...

What's Included...

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Field organizing
Internet organizing
Fundraising
Political giving
Paid advertising
Earned media
Direct mail
Voter contact
Opposition research

We believe that more issue advocacy organizations can and should build fully-integrated issue campaigns with a political punch to them. Issue campaigns can be used to drive and shape political debate, defeat targeted opponents, and create fear among others who are hurting your cause.

An excellent example of what we mean by a fully-integrated issue campaign is the impeachment battle in 1998-99. When it became clear that the Republicans in Congress and the far right were dead-set on impeaching President Clinton rather than taking care of the nation's business, People For the American Way launched a major advertising, grassroots and Internet campaign against the impeachment was launched. This campaign included both paid and earned media, rallies and Congressional meetings, as well as a 1-800 number for people to call. And working with www.moveon.org, we promoted an on-line petition that ultimately signed up more than 500,000 Internet petition signers.

[kcvl]

The group's D.C. conference included

Democratic National Committee Chairman Terry McAuliffe;

Ralph Neas, president of the liberal watchdog group People for the American Way;

Kate Michelman, president of NARAL;

Ellen Malcolm, president of Emily's List;

House Minority Leader Richard A. Gephardt, Missouri Democrat;

former Clinton administration officials James Carville, Paul Begala and Joe Lockhart;

former Gore 2000 campaign manager Donna Brazile; and representatives of several labor unions.