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NIGHT OF 1,000 THONGS
TV Guide Magazine ^ | JUNE 17 2002 | J. Max Robins

Posted on 06/18/2002 10:43:48 AM PDT by 1234

NIGHT OF 1,000 THONGS Victoria's Secret Special Gives New Meaning to CBS Eye

By J. Max Robins

CBS is trading in its Tiffany for lingerie, for one November night, at least.

The network has struck a deal with Victoria's Secret, purveyors of sexy underthings, for an hour-long fashion show sure to be long on skin and short on material.

Last November, when ABC aired its own highly rated but critically vilified special, Victoria's Secret Fashion Show, the network drew protests from feminist organizations, as well as hundreds of viewer complaints to the Federal Communications Commission. That heat may have driven ABC out of the lingerie business.

However, CBS gave a quick yes when Victoria's Secret sought a new partner. Network executives there saw how well the show had done with young viewers, male and female, even as some critics deemed it soft-core porn. Because the special is essentially an infomercial for their lingerie shops, much of its costs — the ABC version reportedly had a $5 million price tag — are covered by Victoria's Secret. "[CBS] couldn't afford to do a show like this if [Victoria's Secret] wasn't picking up most of the freight," says an industry insider close to the project.

Once again, the "thong-athon"(as one network executive calls it) is scheduled for November sweeps, that all-important period when ad rates at local stations are set. Marquee musical guests are being lined up, and plans are afoot to give the Victoria's Secret special a major promotional push not only on the network but also on MTV, VH1 and TNN, which, like CBS, are part of media giant Viacom.

"[CBS] is going to amp it up, even beyond what ABC did. Everybody involved thinks the hotter the better," says the industry insider. The network "plans to give it all the big-time production values they give the Grammys. This will be like a high-fashion strip show and rock concert all in one."


TOPICS: Business/Economy; Culture/Society; Front Page News; News/Current Events
KEYWORDS: thongs
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sounds better than a beauty pageant
1 posted on 06/18/2002 10:43:48 AM PDT by 1234
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To: 1234
No doubt the Charlie Church crowd will be out in force denouncing this show. I am still hopefull that one day they will discover a magnificant device called the remote control. For those who have yet to discover this device, it is used to CHANGE THE STATION!
2 posted on 06/18/2002 10:47:12 AM PDT by Phantom Lord
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To: 1234
I just cleared my November calendar.
3 posted on 06/18/2002 10:49:48 AM PDT by HEY4QDEMS
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To: Hemingway's Ghost
Whoda thunk we were gonna need a *thong_list?
4 posted on 06/18/2002 10:51:40 AM PDT by general_re
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To: 1234
FINALLY CBS schedules some quality programming...
5 posted on 06/18/2002 10:53:16 AM PDT by Pharmboy
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To: general_re
CBS's troubles are all behind them now!
6 posted on 06/18/2002 10:53:21 AM PDT by SoCal Pubbie
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To: 1234
"[CBS] is going to amp it up, even beyond what ABC did. Everybody involved thinks the hotter the better," says the industry insider.

Hmmmmm.... Perhaps Dan'l Blather will emcee.

Bwahahahaha!

7 posted on 06/18/2002 10:54:52 AM PDT by Willie Green
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To: dubyaismypresident; maxwell

I wonder what the theme song will be?

(I wanted to post some other pictures, but no need to get in trouble)

8 posted on 06/18/2002 10:56:26 AM PDT by Constitution Day
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To: Pharmboy
This will be followed up in the February 2003 sweeps with "Victoria's Secret Survivor". Which piece of clothing will be voted off the model?
9 posted on 06/18/2002 11:01:01 AM PDT by KarlInOhio
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To: 1234
Tiffany?

Nice name...,

. . for a lamp!

10 posted on 06/18/2002 11:07:57 AM PDT by norraad
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To: general_re; hemingway's ghost; xsmommy
Whoda thunk we were gonna need a *thong_list?

Looks like it.

11 posted on 06/18/2002 11:10:28 AM PDT by NeoCaveman
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To: hockey d gal
I'm gonna be busy in November.
12 posted on 06/18/2002 11:18:57 AM PDT by SpottedBeaver
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To: 1234
We need pictures
13 posted on 06/18/2002 11:21:06 AM PDT by woofie
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To: general_re
Thong list? Hey, I'm just waiting for the PICTURES on this thread! Surely, no pictures in a Victoria's Secret thread must be some kind of FR violation!
14 posted on 06/18/2002 11:21:24 AM PDT by egarvue
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To: 1234
As a father and husband....I am DISGUSTED at CBS.

hhhmmmmm....'wonder if'n the wife'll have BUNCO that night........

15 posted on 06/18/2002 11:25:18 AM PDT by sayfer bullets
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To: 1234
Outragous! Disgusting! I'll need to set my VCR -er, um, TERRIBLE!!
16 posted on 06/18/2002 11:31:33 AM PDT by shadowman99
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To: egarvue; woofie
Have fun!
17 posted on 06/18/2002 11:34:05 AM PDT by geaux
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To: 1234
Shwing!
18 posted on 06/18/2002 11:35:55 AM PDT by doctor noe
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To: norraad
"Tiffany? nice name..., . . for a lamp!"

A much better name for a jewelry store. Love getting those little blue boxes of theirs LOL

19 posted on 06/18/2002 11:37:19 AM PDT by Darlin'
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To: geaux
Hmmm.. "The thong is ended but the mammaries linger on"....
20 posted on 06/18/2002 11:38:42 AM PDT by Wil H
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