Posted on 06/18/2002 10:43:48 AM PDT by 1234
NIGHT OF 1,000 THONGS Victoria's Secret Special Gives New Meaning to CBS Eye
By J. Max Robins
CBS is trading in its Tiffany for lingerie, for one November night, at least.
The network has struck a deal with Victoria's Secret, purveyors of sexy underthings, for an hour-long fashion show sure to be long on skin and short on material.
Last November, when ABC aired its own highly rated but critically vilified special, Victoria's Secret Fashion Show, the network drew protests from feminist organizations, as well as hundreds of viewer complaints to the Federal Communications Commission. That heat may have driven ABC out of the lingerie business.
However, CBS gave a quick yes when Victoria's Secret sought a new partner. Network executives there saw how well the show had done with young viewers, male and female, even as some critics deemed it soft-core porn. Because the special is essentially an infomercial for their lingerie shops, much of its costs the ABC version reportedly had a $5 million price tag are covered by Victoria's Secret. "[CBS] couldn't afford to do a show like this if [Victoria's Secret] wasn't picking up most of the freight," says an industry insider close to the project.
Once again, the "thong-athon"(as one network executive calls it) is scheduled for November sweeps, that all-important period when ad rates at local stations are set. Marquee musical guests are being lined up, and plans are afoot to give the Victoria's Secret special a major promotional push not only on the network but also on MTV, VH1 and TNN, which, like CBS, are part of media giant Viacom.
"[CBS] is going to amp it up, even beyond what ABC did. Everybody involved thinks the hotter the better," says the industry insider. The network "plans to give it all the big-time production values they give the Grammys. This will be like a high-fashion strip show and rock concert all in one."
Hmmmmm.... Perhaps Dan'l Blather will emcee.
Bwahahahaha!

I wonder what the theme song will be?
(I wanted to post some other pictures, but no need to get in trouble)
Nice name...,
. . for a lamp!
Looks like it.
hhhmmmmm....'wonder if'n the wife'll have BUNCO that night........
A much better name for a jewelry store. Love getting those little blue boxes of theirs LOL
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