PwC Consulting to be Monday (not a joke)

PMSNBC ^ | Yesterday | Mr. PMSNBC

[Rodney King]

PwC Consulting to be ‘Monday’

New name for Pricewaterhouse Coopers’ consulting firm

NEW YORK, June 9 — Consulting firm PwC Consulting on Sunday said it was renaming itself “Monday” to try to distance itself from parent PricewaterhouseCoopers and as it gears up for an initial public offering. PwC Consulting will adopt the unusual name after its separation from the accounting firm is completed following its IPO later this year.

“THE PRICEWATERHOUSECOOPERS brand has given us a great heritage,” Greg Brenneman, president and chief executive officer of PwC Consulting, said in a statement.(So why are you changing it?)

“Our new name — Monday — is exactly what we want it to be as we create our new business: a real word, concise, recognizable, global, and the right fit for a company that works hard to deliver results.”(Whatever)

The consulting firm appointed Brenneman, a former Continental Airlines Inc. president, as its new chief executive last Sunday.

It also named Dun & Bradstreet veteran Frank Sowinski as its new chief financial officer on Thursday.

PwC Consulting filed for an IPO for as much as $1 billion earlier in May as pressure mounted on accounting firms to separate their auditing and consulting practices to quell concerns over potential conflicts of interest.

The accounting industry has come under attack after the Enron Corp. scandal as critics questioned whether an accounting firm’s independence was compromised by accepting large consulting fees from the clients it audited.

In March, KPMG Consulting Inc. said it would change its name to distinguish itself from its parent KPMG LLP, the audit and tax firm.

The Enron scandal was a factor in the decision to rename the company, KPMG Consulting said at the time.

Rival Accenture(pronounced A**-Enter) also changed its name from Andersen Consulting after splitting from sister firm Arthur Andersen in 2000, though for different reasons.

Accenture, which held a contest among its employees to pick its new name, lost the legal rights to the then prestigious Andersen brand name after its separation. (Lucky them)

[Rodney King]

The sad thing is that some useless Starbuck dopple mocha latte drinking PR guy probably got paid 500K to come up with this stupid idea.

[Rodney King]

bump

[NittanyLion]

So their name is..."Monday"?

[Rodney King]

Yeah. Their name is Monday.

[VoiceOfBruck]

“Our new name — Monday — is exactly what we want it to be as we create our new business: a real word, concise, recognizable, global, and the right fit for a company that works hard to deliver results.”

What a moron.

"Monday, Monday, can't trust that day..." - the Mamas and the Papas

[Dales]

the silicon chip inside her head
gets switched to overload
and nobody's gonna go to school today
she's going to make them stay at home

and daddy doesn't understand it
he always said she was good as gold
and he can see no reason
'cause there are no reasons
what reason do you need to be shown

tell me why
i don't like mondays
tell me why
i don't like mondays
i don't like
i don't like
i don't like mondays
tell me why
i don't like mondays
i want to shoot
the whole day down, down, down
shoot it all down
heeyeea

and the playing stopped in the playground now
she wants to play with her toys a while
and school's out early and soon we'll be learning
the lesson today is how to die

and then the bullhorn cackles
and the captain tackles
with the problems and the how's and why's
and he can see no reason
'cause there are no reasons
what reason do you need to die, die, ohhh

tell me why
i don't like mondays
tell me why
i don't like mondays
i don't like
i don't like
i don't like mondays
tell me why
i don't like mondays
tell me why
i don't like mondays
i don't like
i don't like
i don't like mondays
ooohmmm
i don't like mondays...no...

i wanna to shoot
the whole day down
whole day...
whole day....
the whole day down

[Incorrigible]

"Tell me why I don't like Mondays"

Rodney, no link to the Super Happy Fun Slander Corner? :-)

[NittanyLion]

Yeah. Their name is Monday.

I guess they felt that "Monday" engendered a great deal of goodwill within the business world. I know how much I look forward to Mondays, and what a good association I have with the word. < /sarcasm >

[Rodney King]

"Monday, Monday, can't trust that day..." - the Mamas and the Papas

Then there was that 80's chick band that sang "Just another manic monday..."

[JimKalb]

The name of the capital of Tajikestan, Dushambe, means "Monday" in Persian. Maybe PwC hopes to rebuild in that part of the world?

[July 4th]

When I had a summer job in IT two years ago, a very well-respected Internet consulting company changed its name to "March First" - the day that they merged with another firm. They had a major rollout, multi-million dollar ad campaign, etc. Look at where they are now: http://www.marchfirst.com/

[Dales]

The Bangles.

And the song was written by Prince.

No, by the Artist Formerly Known As Prince.

Someone put a brick through my head to get this slop out. Please.

[Rodney King]

LOL. I didn't think that the website was appropriate to link to.

[VRWC_minion]

Monday quarterbacks is an apt description of most consulting.

[VoiceOfBruck]

Rainy days and Mondays always get me down...

-I can't remember who did this one.

[jokar]

Karen Carpenter.

[Stingray51]

Great post, Rodney. Truly, this takes the cake for the silliest MBA / marketing move of all time.

[Poohbah]

Check out this gem from their website:

"If you have marchFIRST equipment to return or have information regarding the recovery of marchFIRST equipment please email: marchfirst_trustee@hotmail.com We will provided pre-paid packaging materials for the return of any equipment."

Hmm. Did the employees decide to take their severance pay in barter in lieu of probably rubber checks?

[July 4th]

There was a story floating around the internet last year that some employees at various locations around the country arrived one morning...only to find the offices locked and the lights off!

Of course, people had personal things still inside, so in one location the employees broke a window, went inside, and retrieved their personal items along with laptops and anything else they could carry. A real nasty breakup.

[Rodney King]

Hmm. Did the employees decide to take their severance pay in barter in lieu of probably rubber checks?

Yes. That has always been very common, particularly in retail. In bankruptcy investing, "slippage" is always factored in to the amount of inventory. It has reached new levels with the dot-com boom. There has been a lot of sudden bankruptcies, where employees feel shafted. Plus, it is kind of hard for execs who lied to raise hundreds of millions to hold the high ground when it comes to an employee taking his Aeron chair.