Michael Eitan: The media war directly effects results on the ground.
Posted on 05/22/2002 5:27:10 PM PDT by Cinnamon Girl
Michael Eitan: The media war directly effects results on the ground.
Knesset Science and Technology Committee and Foreign Affairs and Defense Committee, meeting Wednesday on Israeli PR on the Internet, was told that Israel's public relations budget is less than NIS 10 million, around half that of the advertising budget for one of the country's snack products.
MK Michael Eitan (Likud) said that is was inconceivable that at a time of war Israel's PR budget was so low.
"It is shocking to hear that Osem's 'Bamba' snack has a PR budget two to three times bigger than Israel's entire PR budget," Eitan said. "The results of the war in the media battlefield directly effect the results on the ground."
Those present at the meeting heard information on the immense scope of Arab and Palestinian propaganda on the Internet, compared with Israel's ineffective response.
At the end of the meeting, it was decided to recommend to Prime Minister Ariel Sharon that a cabinet minister becomes responsible for the establishment of a center for distributing information over the Internet.
The center will contact organizations and private individuals in Israel and abroad, ready to distribute information through the creation of Internet sites, through chat forums and via e-mailing.
Ouch. This could be a problem.
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