Invite the "mainstream" media - and have as prominent guest speakers women stalking victims who were let down by the police, courts, or 911 operators. Especially have as prominent guest speakers women stalking victims who followed the feminist line of getting "protective orders" that turned out to be worthless when stalker ex-boyfriends or ex-husbands showed up at 2:00 A.M. on a Saturday night.
Turning gun rights into a "women's rights" issue makes it undefeatable.
GUN REVIEWS free from ad-money bias - emphasizing woman-friendliness of tested guns!
Also, one of our state reps, Sue Tabor always sells CPL(CCW) as a woman's issue as well for self defense. She's one of our best allies, if not THE best in the legislature. She has one term left in the state house and it running again...ironically possibly against a DU'er.