[Leonard210]

Even with Hollywood pitching their products in film after film, poor things still can't muster above a 3.5?

Those are product placements. They're paid for by Apple. You may disparage Apple's marketing, but Hollywood don't do nothin' for free.

[avenir]

You are right about this. I didn't actually believe they were free, but I didn't communicate that.

Still wonder, though, why the ads don't produce a larger share of the market for them considering the massive audience for film. I have yet to see one of those attractive black Dell notebooks or desktops in a movie, but I hear the company is doing pretty well these days...