For the real story about Apple Computers...
I sort of thought everybody knew the story about Apple. Starting from about 1978 Intel came out with the first 16-bit microprocessor and it was so pathetic that the entire American OEM microcomputer world took one look at it and at the specs for the 68000 and told Intel "Thanks but no thanks, we'd rather wait the extra year and a half or so". By rights, Intel should have died a natural death right there but IBM stepped in and reversed the entire direction of the market with the PC, largely because Apple had its hands too much into the production runs for the 68000 and IBM could not be assured of having enough of them.
The one company in a position to challenge IBM by producing any kind of a mass-market machine using 68000 chips was Apple, and what did they do? Basically, they built two computers which were so pitiful (Lisa and toaster mac) that they convinced most of the world that the 68000 itself was a bad idea.
And then when Atari came out in 85 with a machine (520 ST) which was everything the PC should have been from day 1, Apple, knowing it would be two years before they'd have anything competitive, forced Atari to make a list of crippling changes to the OS and graphical interface to the ST under threat of tying the thing up in courts for ten years.
This is the so-called counter-culture computer company. Far as I'm concerned, they're a bunch of losers and yuppy nerds who got lucky once and that's every bit of it. I'd sell used cars for a living before I'd have anything to do with an Apple computer.