He could (and perhaps has) appeared on their Sunday news show, "Lead Story," or he can be featured on their nightly news or the interview show that follows it, "BET Tonight." Of course, he'd have to be invited but hopefully he wouldn't turn down the invite.
Some Black newspapers do run columns by Project 21 members and other Black conservatives get in here and there. It's not a lot and it certainly bypasses the many Blacks who don't utilize Black media (or any media at all), but it's a start.
I just had an interesting experience. On MSNBC site, there is a
"Race in America" section under new, which has a story about Connerly. There also a
section MSNBC shares with BET, which has a lot of the same stories as the first, except the Ward Connerly article is not there.