Short sighted tag line. Should have used "Worlds News Channel"
I don't think so. I think they're going for the American market. This is part of his memo:
"Some news channels seem partisan, favoring one side over another (regardless of slogans or protestations to the contrary.)," Mr. Sorenson wrote. "Some cut deals with foreign governments or foreign broadcasters so as to provide coverage on an international basis to foreign viewers. Others stack the deck with partisans from one side and offset them with patsies from the other. But our channel is not partisan and has no agenda other than to serve the American people, serve our viewers -- give them in-depth coverage and thorough analysis. Yours truly (and our management team) has no agenda, other than to inform. We don't take orders from anyone. We're independent in our journalism and our op-ed programming."
What he's saying is that CNN is a globalist enterprise, cutting deals with foreign governments and companies. No doubt they demand a spin for their price. Plus CNN has a lot of Saudi ownership. Explains their hysterical Israel coverage in part - and their claim to be "non-partisan." They are partisan - and on a global scale. There is also an allusion to Fox News.
I think this is a good strategy. The play against Fox is useless. However, MSNBC should carefully document and release every international involvement of CNN. Bringing this to the viewers' attention can only help MSNBC and they should not be coy in releasing such information.