That's what I've been saying and I cannot repeat this often enough. Better yet, where I hang my beret, the unpopular music is being given away by the record stores for a few bucks per CD. These are brand new releases too - DJ copies, reviewer copies, samples with a "Not For Sale" stamp on them. Seek this stuff out, take chances. I find it usually through printed reviews, but the proof that nobody reads reviews is right there in those record stores I patronize. As you say, there are tons of great unpopular stuff in every genre out there. So let's stop whining and waiting for the big biz nanny to spoonfeed us culture!
I agree 100%.... But lets really! expand our musical horizons and get out of the "ho hum" of Western Civilization. I, for one, have discovered a plethora of new and different music styles from many of the 3rd world countries of Planet Earth. The African Continent has produced some of the most beautiful music I have ever heard.... Check out the "World Music" sections at your nearest music store. My particular favorite African artist is Papa Wemba from the Congo.