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News Media Put LDS at Center Stage
The Salt Lake Tribune ^ | 2/28/2002 | PEGGY FLETCHER STACK

Posted on 02/28/2002 12:37:16 PM PST by Utah Girl

The 2002 Winter Olympic Games may not have been the "Molympics," as many had feared, but the state's other religions received barely a mention by the 10,000 visiting journalists and only in passing.

The Church of Jesus Christ of Latter-day Saints, on the other hand, got a boatload of free publicity.

In the days leading up to the Feb. 8 Opening Ceremony, LDS media officials received more than 2,000 phone calls as reporters from all over the world scrambled to produce at least one "Mormon" story. In the days that followed, the LDS Church was mentioned in about 100 stories a day in Germany alone, said Bruce Olsen, director of the LDS Public Affairs Department, in an interview last week.

That number declined somewhat after the Olympics' own dramas took center stage, but the church continued to be a focus of some media coverage throughout the 17-day event.

Nearly 1,300 reporters registered with the LDS Church's media resource center at the Joseph Smith Memorial Building in downtown Salt Lake City. Many even made it a sort of home away from home, using the church's computers to send their stories to foreign newspapers or television stations and its televisions to follow the Games.

The Mormon Tabernacle Choir was written up most often, including in three stories in The New York Times.

"The Mormon Tabernacle reminded me of so many other good places I have been, places where people share their faith, and try to find some way better than the hurly-burly of the world," wrote Times sports columnist George Vecsey. "In sporting terms, this was like going to Yankee Stadium and meeting solid citizens like Geter and Rivera and Williams in the clubhouse, knowing it is as awesome up close as it is from a distance. No disillusionment. No bad vibes."

And this from Electa Draper of the Denver Post: "Sting said he wanted to give each of his Olympic backup singers a hug, but he didn't follow through. Maybe it's because there are 360 members of the Mormon Tabernacle Choir."

(The Times also wrote about Orthodox Jewish Rabbi Benny Zippel and The Dallas Morning News about the Hari Krishnas of Spanish Fork.)

The second most popular topic was the church's genealogy program, Olsen said. Besides writing about the Family History Library, about 200 journalists asked the church "to do their genealogy for them."

Other newspapers looked into the church's welfare and humanitarian services and its all-female Temple Square missionaries.

Many looked at the church's decision not to proselytize in Salt Lake City during the Games and Mormons' need for acceptance and understanding. A few took up the question of polygamy, the LDS Church's opposition to gay rights and LDS humor.

"It's the surprise of the Mormon makeover now under way at the Olympics: that Mormons can laugh at themselves," wrote Joe Garofoli of the San Francisco Chronicle.

One bold writer, Hank Steuver of The Washington Post, went where most other reporters feared to tread: LDS underwear.

The LDS Church "may never again be so open and welcoming to such irreverent global scrutiny, and it's hard to think of anything else about the faith I'd rather know," Steuver wrote. "Never mind about the angel Moroni, the golden plates, the forbidden coffee and the spirit babies. Let's just move right to the good stuff. What is the garment?"

But Mormons can stop wincing. This was no expos?, just a light look at what Mormons believe are sacred reminders of their faith.

In the end, Steuver found much to admire about the LDS faithful. "Everyone looked nutty except the Mormons, who looked golden," he writes. "Underneath, the Molympics rang true and warm."

Whatever Olsen thought of Steuver's column, which appeared on Tuesday, he did estimate that 95 percent of the pieces about the church were accurate and positive.

"We feel the church has become better understood. We've put aside the stereotypes." Olsen said. "I can count on two hands the ones with gross inaccuracies."

But, true to form, LDS media officials could not resist the urge to "correct" those few mistakes. On its Web site at ldschurch.org, there is a list of articles from various publications with offending passages on the left and the correct information on the right.


TOPICS: Culture/Society; News/Current Events
KEYWORDS: ldslist; olympicslist
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Boy, the LDS PR department sure is smart, making sure all those reporters call on the LDS church leaders, and not on leaders of other faiths in SLC. And Hank Stuever, of the Washington Post, said in one of his columns that the Salt Lake Temple and Temple Square was on TV much more than Bob Costas was. And that the decision by the LDS church to stay in the background and not proselytize during the Olympics was a devious plot to make us look better in contrast to the many groups who gave out religious literature. And Stack's last paragraph makes me laugh. Of course the LDS church is going to point out those inaccuracies. Don't we have the right to that. I'm off to ldschurch.org to see what they are...
1 posted on 02/28/2002 12:37:16 PM PST by Utah Girl
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To: olympics list; Tis The Time''s Plague; Pete-R-Bilt; Excuse_My_Bellicosity; Technocrat; Lokibob...
To find all articles indexed using "Olympics List"
  click here >>> SL 2002 Olympics <<< click here  
SL 2002 home page...(To view all FR Bump Lists, click here)


2 posted on 02/28/2002 12:38:19 PM PST by Utah Girl
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To: Utah Girl
"Blessed are the peacemakers," Utah Girl.

INCOMING!!!!!! ];~)

3 posted on 02/28/2002 12:46:24 PM PST by tracer
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To: Utah Girl
I also really like how it has ticked off the anti's so much. They have their shorts in such a knot that they throw verbal temper tantrumns and show how silly they are. They will find if much harder to get people to buy into the junk the spew.
4 posted on 02/28/2002 1:03:23 PM PST by Grig
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To: Utah Girl
What is funny is that no one could walk ten feet in downtown Salt Lake without being approached by leafletters from other religions. No lie. I walked directly across the street from my office on the day of the opening ceremonies, and was approached by no fewer than four people wanting to give me the same leaflet.
5 posted on 02/28/2002 1:04:52 PM PST by lady lawyer
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To: tracer
Hmmmm, I can't find the corrections to the inaccurate news articles that Peggy Fletcher Stack was referring to. I've searched all over lds.org too...
6 posted on 02/28/2002 1:05:19 PM PST by Utah Girl
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To: lady lawyer
When I went up to see 'Light of the World' last week, I came home with a handful of literature. I accepted all of it that was put in my hands. Threw it away after I leafed through it...
7 posted on 02/28/2002 1:07:04 PM PST by Utah Girl
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To: Utah Girl;*LDS_list

8 posted on 02/28/2002 1:07:48 PM PST by Libertarianize the GOP
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To: Utah Girl
Here it is
9 posted on 02/28/2002 1:08:05 PM PST by The Chid
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To: Grig
I also think some are upset and disappointed that we kept our word not to proselytize. They were sure all those tempting targets of thousands of potential converts would sway us.
10 posted on 02/28/2002 1:08:18 PM PST by Utah Girl
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To: The Chid
Thank you! My research skills are poor, I'm still over there looking.
11 posted on 02/28/2002 1:08:56 PM PST by Utah Girl
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To: Utah Girl
After the first one, I politely told the rest that I already had the literature. The stuff I was given was not the anti-Mormon stuff, it was inoffensive, general Christian proselytizing material. Some of it looked quite expensive. It think it was the Baptists who were handing out complete copies of the New Testament. I told them I already had several copies and wished them well. It is a good thing if they can put the New Testament in the hands of those who don't have one.
12 posted on 02/28/2002 1:14:16 PM PST by lady lawyer
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To: Utah Girl
Go to "News Media Resources", and then in the upper right side, you'll see "Corrections and Clairfications". That's it.
13 posted on 02/28/2002 1:14:56 PM PST by The Chid
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To: Utah Girl
Just curious: Was the "child of light" an LDS idea?
14 posted on 02/28/2002 1:19:10 PM PST by CCWoody
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To: Grig; Utah Girl
I'm still receiving FReepmails from one die-hard who continues to attempt to regale and horrify with still more of his new-found "terrible secrets" about the Church obtained from from his "contacts" who are ex-"Mormons," Church members, or "friends" of the Church who are not members thereof.

Given the the quantity and intensity of the vitriol thrown at us and the ultimate source of such hatred and falsehood, it would appear that, as we know, things are progressing inevitably well in accordance with our Heavenly Father's plan...

15 posted on 02/28/2002 1:19:15 PM PST by tracer
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To: CCWoody
No, it wasn't. Don Mischer of Hollywood fame put together the opening ceremonies, apparently the child of light theme is one that has been used in varying ways for many of the opening ceremonies for the Olympics in years past. I think the theme could be taken on different levels though. I had one FReeper tell me that it was a pagan theme...
16 posted on 02/28/2002 1:21:26 PM PST by Utah Girl
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To: tracer
I got one too. Didn't bother to respond. That kind of anger just isn't normal.
17 posted on 02/28/2002 1:21:32 PM PST by lady lawyer
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To: tracer
Me too. I politely asked them to cease and desist because I wasn't going to answer back or even read future FReep mails from them.
18 posted on 02/28/2002 1:22:27 PM PST by Utah Girl
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To: tracer
Let me guess. Stuff from the Tanners, Ed Decker, and the other "usual suspects?"

That kind of thing made me give up trying to respond at all on the LDS threads. It got to be too time consuming after a while. I mostly just read the article now, and ignore everything after about fifteen or twenty posts.

19 posted on 02/28/2002 1:37:34 PM PST by The Chid
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To: The Chid
Yea, verily. This is sadly ironic in light of the fact that all of the LDSFReepers that I know do not bash anyone's religious beliefs and often defend them against bashers.

Apart from their putative desire (which I do not "buy" as being the truth) to protect us and others from the Church's "evil" doctrine, what possible motive remains? Ignorance at best, or just plain evil, I believe....

20 posted on 02/28/2002 2:01:07 PM PST by tracer
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