And that technique is known as changing the subject and plain old fashioned unadorned demagoguing propaganda.
There are many, many people who consider themselves "conservative" who are not. A true conservative is opposed to MURDER. There are many "conservatives" who favor murder, if it is done by the "right people"--e.g., Presidents of the U.S. bombing civilians, police removing rescuers from the doors of an abortion mill, etc. These are both examples of murder, yet there are plenty of "conservatives" who defend them.