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You're not just dealing with 2% of the population. Like it or not, a large percentage of Christian heterosexuals find the "religious right" unappealing and base their opinions of the Republic Party on the perception that they cater to the RR. I'm not stating that as fact, mind you, but the perception is undoubtedly there. Working with responsible Gay Rights groups, even to the point where the party says, "We are willing to work alongside you on some issues, but not automatically back you on 'gay rights' themes", could do a world of good for the image of the Republican Party as a whole. Not being a member of said party, I personally couldn't care less, so please don't take this as simple wishful thinking on my part.