Anyone can correct my memory--please--! if I'm wrong...
I can answer that one. We (the hypothetical we) care because most journalists think like NOW and assume everyone else must also. It's the arrogance of the liberal mind. I believe there's discussion of this in Biased. I saw an excerpt somewhere, probably Drudge, that covered just this question.
Would that we could get them to understand that Concerned Women of America are a lot more mainstream than the lesbian-oriented NOW.
4. How many members does NOW currently have?
NOW is the largest feminist organization in the nation, with more than half a million
contributing members. NOW has more than 550 chapters in all 50 states and the District of Columbia.
7. Is NOW affiliated with any one political party?
No, NOW is a non-partisan organization. Candidates of all political parties are eligible
for endorsement by NOW/PAC and by state and local NOW Political Action Committee.