Narcotic drug prescriptions get "special" attention when being filled/re-filled. There are several Pharmacies I've read about that are calling the Doctor's offices to verify Oxycontin scripts/refills because the abuse of it had gotten so bad.
I doub't the name had anything to do with it.
It's not the legal users of Oxy that give the drug a bad name--it's those who obtain it illegally, then remove the outer coating so it gives a bigger bang.