Trust Is Nothing

Jesda.Com ^ | 15 January 2001 | Jesda Gulati

[jesda]

Trust is Nothing

The terrorists, knowing that they've enraged America, knowing that they have daisy cutters on their tail, refuse to cease their activities. Recently, our beloved President George W. Bush was attacked. Attempts at assassination, planned on golf tournaments and motorcades, were caught on video. The United States remains one step ahead of Al Qaeda, until today.

President Bush was victim of an attack made not by known terrorists, not by domestic rebel groups in the woods of Idaho, but rather our most beloved snack food, found traditionally at baseball games and now at our favorite malls. We have, over the years, come to trust it, love it, and invite it into our homes to be consumed by our loved ones.

We have never before been wronged by this food item, and we have repaid its chewy salty goodness with respect, popularity, and publicity through franchising and mass-marketing. This relationship between Americans and pretzels has lasted almost a century, but trust means nothing, as our president has recently learned.

Mass marketing and advertising has depicted the pretzel as an anthropomorphic figure, seeking only to bring pleasure and joy to the hearts of unsuspecting Americans. The Nazis used similar tactics, taking their populist agenda and using it to win over the hearts of Germans while underhandedly plotting to bring forth the genocide of the Jews and the eventual destruction of Germany and the world.

Trust is a valuable and essential part of life, but how far do we go? At what point do we as Americans exhibit restraint and begin looking closely at our friends to find out who our real enemies are? For too long, we have lived in a world of blindness, perhaps driven to trust others and open ourselves excessively because of the absence of a major war or serious enemy. What we perceive to be true about our trusted snack foods may differ greatly from reality.

Perception

Reality

Perhaps this is our wake-up call. Perhaps this is an opportunity for us to open our eyes and realize, that we live in a dangerous and hostile world. Some of our so-called friends and allies have subversive agendas, as the Soviets did. We have enemies, and some of them are as close as our own kitchens, not far from our beloved family members.

I agree wholeheartedly with Homeland Security director Tom Ridge:
You're either with us, or with the pretzels!

I suggest that next time you warm up a pretzel, buy one at Costco, enjoy one at a baseball game, or drop your kids off at a pretzel-crammed shopping mall, remember the Nazis. Remember Pearl Harbor. Remember the cold war. Remember the Alamo. Never forget, because our lives and future generations depend on it.

[jesda]

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