Christopher Guest to Rob Reiner, in This is Spinal Tap. Background: Guest was showing Reiner his amplifier that is better than all others because its volume goes to '11', rather than the standard '10'. Reiner asks why not just make the '10' on his amplifier louder. Guest ponders this and then utters the above quote.
I'm obviously an undercover Tapper.
Unless you've watched the DVD version with the band's running commentary on the film, you've not yet had the full Tap experience.