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Motivation MADD has managed to artificially enlarge the societal problem of drunk driving, by continuously redefining the threshold for drunk. In late 1996 MADDs Karolyn Nunnallee, then the organizations president-elect, told the audience of NBCs Today show: While a lot of attention is paid to the serious problems of repeat offenders, we dont want to overlook the casual drinker. Even though the real drunk driving problem has been reduced to a relatively small group of incorrigible, hard-core offenders, MADDs coffers will continue to grow as long as the problem is perceived to be worsening.In 1994, Money magazine reported that telemarketers raised over $38 million for MADD, keeping nearly half of it in fees. In that same year, the group spent more than $2 million just on travel and conventions. Compare that to MADDs paltry lobbying budget (a four-year total of only $636,000 from 1991 to 1994), and its not hard to see why the American Institute of Philanthropy (AIP) downgraded the groups letter-grade ranking to a D. Indeed, MADD had been funneling nearly 63 cents of every dollar back to its fund-raising contractors, which is twice the rate that AIP considers acceptable.