[maquiladora]

Wise words, I can see LOTR:FOTR being a hit with older-teens and adults, but not kids.
Peter Jackson's renderding of the story is clearly (and correctly) not aimed for young children. However, it seems somebody in the Line Line marketing wing forget to think about this when they myopically signed deals with Burger King and toy makers etc...
But does it really matter how much it grosses? The most important thing is that FOTR should be a great cinema experience for us, and it looks very much like it's going to be.

[maquiladora]

New Line
Sorry, typo

[prisoner6]

it seems somebody in the Line Line marketing wing forget to think about this when they myopically signed deals with Burger King and toy makers...

LOL! Yeah, that's hilarious. I wonder if any heads rolled?

But does it really matter how much it grosses?

Not at all. It's amazing to me that the film(s) were actually completed and apparently as complete in Tolkein Spirit as possible.

But, I might add at something like a hundred million a film, these movies will reap HUGE profits no matter how many opening night screens. And I think their legs will far outdistance HP.

prisoner6

[Illbay]

Oddly, when the collection of "goblets" came out in Burger King I promptly "collected all four." I think the marketing folks know that it's an adult at the wheel when the car pulls up to the drive-through window.