This is a little silly. How does Makow's personal preference for any sort of woman send the wrong message about anything? If there had been an accusation that this preference affected the way he treated students, that would be an issue. But the evidence seems to contradict this.
To me this seems a classic example of campus political correctness. He was fired for simply holding an opinion contrary to campus orthodoxy. No matter what message you believe Makow was sending, this other message is surely more harmful by a large margin.
Spoken like a true guy.:0)
I wasn't particularly defending the decision to discharge Makow; I'm just not sure that he is the most effective spokesman for this issue, particularly with college-age women. And, for the good or bad, women tend to assess the personal characteristics of the messenger, when they evaluate the validity of any particular message.
Here's an approach that I think might be much more effective in sending a positive message to women: