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The Briefing: It's daily verbal warfare
Milwaukee Journal-Sentinel ^ | 11/4/01 | WILLIAM SALETAN

Posted on 11/03/2001 4:11:44 PM PST by Jean S

Three weeks into the bombing of Afghanistan, American journalists are beginning to declare the war a failure. Why? Because their political bias in favor of their country is being overwhelmed by professional biases that skew their coverage the other way, undermining the morale of the United States rather than that of the Taliban.

Here's how it's happening:

1) Vicarious doubt. American reporters worry that if they call the war a failure, they'll look unpatriotic. But that doesn't stop them. They just attribute the f-word to somebody else. They seldom identify a source, preferring vague plural allusions.

On CNN's Late Edition, Wolf Blitzer asked Defense Secretary Donald Rumsfeld about bad things "some people are suggesting" and "some critics are saying" about the war. An article in last Wednesday's New York Times began, "Like an unwelcome specter from an unhappy past, the ominous word 'quagmire' has begun to haunt conversations among government officials and students of foreign policy."

At last Monday's Pentagon press conference, one reporter asked Rumsfeld about "criticisms and questions and skepticism that have come up in the last several days." Another rehashed "this frustration question that seems to be bubbling around."

The reason such questions "bubble around" is that reporters raise and repeat them in a self-escalating cycle.

So, last Sunday, ABC's Cokie Roberts opens her interview with Rumsfeld by noting, "There've been stories over the weekend that give the perception that this war after three weeks is not going very well."

Taliban officials don't have to address such vicarious questions, stories and perceptions about their troubles because any Afghan journalist, government official, or "student of foreign policy" who tried to make such a question bubble up would be executed.

2) Expectations game. Since Oct. 7, we've killed a lot of Taliban soldiers and destroyed a lot of Taliban infrastructure without losing an American soldier in combat.

But according to the media, that's not the story. The story is that we're falling short of "expectations." As Roberts put it to Rumsfeld: "Is the war just not going as well as you had hoped it would?"

Expectations, like doubts, appear and grow by magic. At Monday's Pentagon briefing, a reporter told Rumsfeld that the emerging chorus for ground troops "tends to push this expectation flow against" his defense of the air campaign. The dynamics of "expectation flow" were left unexplained.

That's unfortunate, because the adjustment of expectations is as important as our progress in meeting them.

The New York Times reported Tuesday that according to its latest poll, "Americans for the first time are raising doubts about whether the nation can accomplish its objectives in fighting terrorism at home and abroad, including capturing or killing Osama bin Laden, saving the international alliance from unraveling and protecting people from future attacks."

But the doubts expressed in the poll weren't about the whole war. Arguably, the war can be won without killing bin Laden, maintaining a permanent global coalition or keeping the United States perfectly free of terrorism. Certainly, victory is more plausible if those definitions of success are surrendered. From that point of view, the public's lowered expectations make the war on terror more sustainable, not less.

Taliban leaders don't have to explain discrepancies between performance and expectations, because Afghan journalists don't dare acknowledge such discrepancies.

3) Subjectivity. American journalists think of us as the war's subjects and the Taliban as the war's objects. We think and act; the Taliban budges or doesn't budge. This framework helps the Taliban, because only the subjects of a war are expected to rethink their behavior.

In briefings and interviews, reporters often ask Rumsfeld whether the United States has "miscalculated" or "underestimated" the Taliban and whether our bombing raids "create new recruits" for the enemy. They don't ask whether Taliban leaders ought to re-evaluate their behavior in light of our violent response to their recalcitrance.

4) Self-importance. On Tuesday's front page, The New York Times presented its poll results in the context of "threats about anthrax unfolding virtually every day and little discernible progress in the air campaign against the Taliban."

Little discernible progress? The air campaign has inflicted far more death and destruction on the Taliban than the anthrax letters have inflicted on us (four deaths so far). By discounting Taliban deaths and treating even "threats" to Americans as far more significant, we set ourselves up for psychological defeat after any exchange of casualties.

5) Coalition fragility. We have an international coalition. The Taliban doesn't. In absolute terms, that makes us stronger.

But in relative terms, it makes us weaker. It's easier to lose pieces of a coalition than it is to lose pieces of one country or regime. Because the media focus on momentum shifts, Pakistan's presence in our coalition since the onset of the war isn't news, but Pakistan's possible exit from that coalition is big news.

That's why Rumsfeld spent last weekend on ABC and CNN answering questions about Pakistan's government "getting impatient" and "the coalition falling apart."

6) Offensive posture. We're playing offense, and the Taliban is playing defense. In absolute terms, it's better to be on offense. But in relative terms, it's better to be on defense, because stalemate is interpreted as a victory for the defense.

Reporters keep pressing Rumsfeld to explain why the bombing is limited, why the Taliban remains in power, and why bin Laden "is still at large" (never mind that he's pinned down and can't operate freely).

Any cutback in bombing during Ramadan will be portrayed as a retreat. It doesn't matter that we'll be bombing the other guys. What matters is that we'll be bombing them less heavily than before.

7) Boredom. Journalists demand news. If the United States fails to provide news in the form of measurable success, journalists will make that failure itself the news.

Recently, a reporter asked Rumsfeld, "What can the Pentagon do to keep the American public engaged in this, (so) that a certain amount of boredom doesn't set in, as with Iraq? You know, every now and then we'd go and we'd bomb a little something, and everybody yawned. Unless there's a bombing here every month, how do we really keep the public engaged?"

The question revealed nothing about the efficacy or inefficacy of the bombing of Iraq. What it revealed was that the reporter equated military success with news value.

This is a big reason why Rumsfeld is being bombarded with questions about getting "bogged down" in a campaign that "doesn't appear to be going anywhere."

Reporters themselves are feeling impatient and bogged down in a story that seems not to be going anywhere. They want to announce that something is falling apart. If they don't find that story in the Taliban, they'll find it in the coalition.

"Do you believe that you now, in terms of the public image, have gone into a defensive posture?" a reporter asked Rumsfeld last Tuesday.

The secretary could have replied: Sure I have. And you're the one who's put me there.

William Saletan is a senior writer for Slate, an online news magazine that can be reached at www.slate.com.

Appeared in the Milwaukee Journal Sentinel on Nov. 4, 2001.


TOPICS: Editorial; News/Current Events
KEYWORDS:

1 posted on 11/03/2001 4:11:44 PM PST by Jean S
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To: JeanS

2 posted on 11/03/2001 4:23:23 PM PST by Diogenesis
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To: JeanS
Would you expect anything less from a culture that has a short attention span and is accustomed to instantaneous gratification?
3 posted on 11/03/2001 4:32:05 PM PST by harrier13
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To: Diogenesis
Perhaps the most apt expression of the last 25 years is "Media Whores". Or, in the memorable words of Andrea Peyser of the NY Post, "News Slut(s)".
4 posted on 11/03/2001 4:36:16 PM PST by jackbill
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To: JeanS
If Clinton were President instead of Bush and everything else was the same, the press would say the war is going marvelously.

With Bush in office, the press will say whatever he does is wrong or ineffective. A fast pace would be criticized as too brutal. A slow pace is criticized as too boring. No matter what the pace is, it is wrong if Bush is in office. No matter what the pace is, if Clinton were in office, it would be hailed as correct.

5 posted on 11/03/2001 4:36:40 PM PST by Number_Cruncher
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To: JeanS
Media remedial education links (if only they used their influence for good!):

1. America's Remarkable Goodness: What the Critics Refuse to Acknowledge

2. The Difference Between Us and Them

3. Why We Fear Afghanistan and Why We Shouldn't (aka Five Myths about the War)

4. Revealed: The Bloody Pages of Al Qaeda's Killing Manual

6 posted on 11/03/2001 4:42:12 PM PST by Ragtime Cowgirl
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To: Number_Cruncher
You are so right.
7 posted on 11/03/2001 4:45:03 PM PST by Jean S
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To: JeanS
Journalism is being negative and superficial.
Journalism is always negative and superficial.

This is a "dog bites man" story.

Why Broadcast Journalism is
Unnecessary and Illegitimate.

8 posted on 11/03/2001 4:52:07 PM PST by conservatism_IS_compassion
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To: JeanS
This war has a benefit: Showing Americans the big gap between themselves and the intellectual/media elite.
9 posted on 11/03/2001 4:53:05 PM PST by truth_seeker
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To: Number_Cruncher
Post 5 is exactly right, sad but right.
10 posted on 11/03/2001 5:05:47 PM PST by zip
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To: JeanS
Lord spare us from these P%*$(#!
11 posted on 11/03/2001 5:07:23 PM PST by RobbyS
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To: JeanS
They always have underestimated "W" - it's no wonder they are under-estimating him still.
12 posted on 11/03/2001 5:09:58 PM PST by jhofmann
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To: JeanS
"American reporters worry that if they call the war a failure, they'll look unpatriotic. "

Unpatriotic? To whom? Are they Taliban?
No they are Marxists who cant stand to see their ridiculous Ideals melt away.
The popularity of a Republican president along with a up-surging of patriotism
and Love of country is killing their plans to undermine the Republic with dissent and
hatred of who we are and what we represent.

In short the current events are not only killing Taliban but their hopes of overthrowing
our current system into a socialist system run by the imbecile elite, Them.

The Soviet Union is dead, yet they still peruse a failed system.
Cuban people live in abject poverty yet they still worship Castro.
China is becoming a capitalist country more and more each day yet they still call out for
Chairman Mao and his little red book.

".The story is that we're falling short of "expectations"

Whose expectations? Did not President Bush say "This is going to take a while"?
More PROPRAGANDA designed to create dissent and ruin morale.

"Self-importance."

Ah ha ...

Maybe they will become chief party members in their planned world dictatorship.
Think I am crazy? Then why do they worship Castro?
Sometimes the truth is crazier than a lie. We are not Dealing with rational people here.
Why else would someone worship a communist dictator whom thrust his fellow countrymen
into abject poverty with such a ridiculous political system?

In a few words;
COMMUNISISM IS A FAILED, DEAD SOCIAL SYSTEM .
Too bad you wasted all this time on such a scam, Mr Marxist Intellectual nincompoop.
But all is not lost.
Maybe the devil will give the power you desire when you get to purgatory, Mr. Marxist.
Back To work....
13 posted on 11/03/2001 5:12:12 PM PST by DaveTesla
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To: JeanS
bin laden does not need the taleban, he has cbs,abc,nbc, and cnn. These treasonous, leeches are far more effective in doing this country in, than osama's army of terrorists. They hate the conservatives more than osama hates the USA. God save us from these evil.
14 posted on 11/03/2001 5:31:34 PM PST by desertcry
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