Posted on 11/01/2001 4:09:34 AM PST by amigatec
Online retailer Amazon.com shaved millions of dollars from its technology costs last quarter by switching to the Linux operating system, a disclosure that could provide some guidance for other companies seeking to cut expenses in a stagnant economy.
In a filing with the Securities and Exchange Commission, the e-commerce giant said it was able to cut technology expenses by about 25 percent, from $71 million to $54 million.
The reduction was attributed primarily to Amazon's "migration to a Linux-based technology platform that utilizes a less-costly technology infrastructure, as well as general price reductions for data and telecommunication services due to market overcapacity," according to the filing.
In a related development, an Intel executive said Tuesday that the Napster file-swapping service and Linux inspired the company to overhaul some of its technology infrastructure.
Amazon's disclosure could provide hard data for Linux proponents who have long argued that the open-source software can save corporations money over the alternatives, such as Unix and Microsoft's various Windows products. A Microsoft representative, however, warned that short-term savings seen by Amazon could turn into a long-term increase in costs.
Linux, a 10-year-old clone of the Unix operating system and a competitor to Windows, burst onto the scene in the late 1990s and now is an established force in the computing industry even though many companies pushing it are faltering . A recent study found that Linux is more powerful than some versions of Unix, but Linux in businesses is used more often on lower-end servers than on the powerful machines at the heart of large companies. But because Linux is essentially a clone of Unix, it's a more natural candidate to replace Unix than the dissimilar Windows.
Linux, which is developed by numerous volunteer programmers and companies, has some major pricing advantages.
"We've recently...found that Linux--if you look at the overall cost of ownership including the hardware, software, staffing, and purchasing and retirement costs--ends up being significantly less expensive than Unix over a three-year period for things like Web serving," said IDC analyst Dan Kusnetzky.
Half the price tag
For 1,000 users tapping into a Linux server, the total cost is about a fifth to a half that of a Unix system, Kusnetzky said. The cost of administering a Linux system is about the same percentage of the overall cost for a Unix or Windows server, he added.
Cutting expenses is certainly important for Amazon right now. The company trimmed its losses by 30 percent in the third quarter, posting a net loss of $170 million. Amazon has pledged that it will be profitable on a pro forma basis by the fourth quarter, and with revenue inching up only $1 million from the year-ago quarter to $639 million, every little bit helps.
According to Internet research firm Netcraft , Amazon's Web pages are dished out by Linux servers running Red Hat's Stronghold Web server, a derivative of the open-source Apache project.
Amazon executives could not immediately be reached for comment.
Linux can cut costs in several ways. When a company first obtains the operating system, the software can be downloaded for free, or a single copy purchased from a company such as Red Hat or SuSE can be installed on as many computers as a company wants. Secondly, it comes bundled with other software for sending Web pages to people's browsers or running company e-mail.
Thirdly, in many cases companies don't have to pay extra licensing fees for the computers that connect to Linux servers. And finally, Linux is often used on inexpensive Intel computers, sometimes generic "white box" machines and sometimes older computers seeing a second life.
Linux has enjoyed strong penetration into the server market, accounting for 24 percent of server operating-system shipments in 1999 and 27 percent in 2000, Kusnetzky said. That's second to Windows, which went from 38 percent in 1999 to 42 percent in 2000.
But there are hidden costs to Linux, Microsoft argues. "I think a lot of customers are lured by the apparent low price of Linux," said Doug Miller, director of competitive strategy for Microsoft's Windows division. "They don't have a real issue with Linux, but it ends up costing them in the long run."
With Linux, customers "end up being in the operating systems business," managing software updates and security patches while making sure the multitude of software packages don't conflict with each other," Miller said. "That's the job of a software vendor like Microsoft."
While Red Hat offers some of those services, it's difficult to ensure that software packages updated frequently by hundreds of people around the globe work well together, Miller said.
Linux largesse
Amazon said in June that it was revamping its computer systems and switching to "commodity" computers running Linux. Executives said at the time that they expected technology costs as a portion of net sales would decrease by 20 percent this year.
While the company may have saved money going to Linux, there still was funding to go around. Two beneficiaries were Hewlett-Packard and Red Hat.
HP supplied Amazon's Linux servers, large numbers of thin, rack-mountable models with Intel chips, said Mike Balma, marketing director for HP's newly formed Linux Systems Operation. And Red Hat customized Linux for the servers.
HP has been working with Amazon since October 1999, Balma said, but the big contract win came in May 2000, when HP announced its systems would replace Unix servers from Sun Microsystems.
HP helped Amazon migrate its customized software from the earlier servers to the Linux servers that dish up Web pages as well as to higher-end HP Unix servers for the heavy-duty systems nearer the heart of the operation, Balma said. "They're basically an all-HP shop."
Red Hat spearheaded Amazon's switch over to Linux, said Billy Marshall, vice president of enterprise sales and marketing for the Durham, N.C., company.
"Amazon has been a customer of ours for over a year now," he said. "Each of the transactions that goes through their systems touch our technology. Now they are locked down for the holiday season. They are very happy with the output that they are getting."
With Linux systems cheaper than Unix systems, the current lean times offer a silver lining for the surviving Linux companies.
"I think things are very good for Linux--particularly in a down economy," Marshall said. "Companies are looking for alternatives to expensive proprietary systems that they were all too willing to shell out for in the go-go days."
On the desktop
Some companies are even putting Linux on the desktop to save money. Though Linux has a low penetration there--Linux accounted for only 1.5 percent of operating systems shipped for desktop use in 2000, compared with 92 percent for Windows, Kusnetzky said--some forces are aligning to increase its possibilities.
Among those forces: the coming version 6 of Sun Microsystems' StarOffice package of office software, which many believe will be a more capable product than the bulky current version and thus a more credible alternative to Microsoft's Office; burdensome Microsoft licensing fees during a time of economic austerity; and the overall price tag of Windows and Office.
"People are looking at Linux as a replacement for Windows," said Chad Robinson, an analyst at Robert Frances Group . "Not that people are switching en masse, but many corporations are exploring that area" chiefly for special-purpose desktops such as bank teller computers.
"The potential for cost savings there is huge," Robinson said.
In late September, independent consultant Rob Valliere published the results of a business study that convinced his small-business client to adopt Linux for a 24-person company. The bottom line: Switching the majority of computers to Linux would provide nearly the same functionality as an upgrade to Windows 2000 and save the company more than $10,000.
The study concluded that Linux applications could provide solid alternatives to nearly every Windows application, with the possible exception of the scheduling and e-mail integration of Microsoft Outlook.
In the study, Valliere found that licensing fees for 24 copies of Windows 2000 and Office 2000, along with a Windows 2000 server and necessary memory upgrades, would cost about $15,000. Installing Linux on the server and 20 of the computers--with the remaining four upgraded to Windows 2000--would cost slightly more than $5,000, including consulting and installation fees.
Cracking the whip
Another financial incentive to use Linux on the desktop is that Linux's open-source licensing makes it simpler for a company to make sure its computers are in compliance with license restrictions, as opposed to Microsoft's per-seat licensing plans that can result in costly and legally daunting audits.
"Staying in compliance with licenses is something a lot of companies are scared of right now. It's more difficult, and the ramifications of being out of compliance are becoming more and more onerous," Robinson said. "As of the last year or so, Microsoft has been going after companies where they've gotten tip-offs or had other suspicions."
With Windows XP and Office XP, Microsoft now has a better tool to enforce license compliance: product activation technology that locks versions of Windows and Office to a particular computer.
"We are a commercial software vendor. That's how we earn revenue," Miller responded. "Our goal is to be properly compensated by customers for our software."
I just went to the original story and got there... duhhh.
sorry...
Slow down cowboy. They dumped UNIX for Linux.
Linux Adoption Stories Not What They Seem
Some high-profile Linux adoption stories have circulated lately that feature companies such as Amazon and Intel espousing the wonders of the open-source solution. One crucial fact these stories don't reveal, however, is that these Linux adoptions are replacing proprietary and expensive versions of UNIX, not Windows. And as both Amazon and Intel are quick to point out, neither company has even considered replacing Windows boxes with Linux.
Amazon's story is typical. The company reports that adopting Linux cut its technology costs nearly 25 percent last quarter--a key concern given the current economic climate and Amazon's historic inability to perform financially. "The decline in absolute dollars spent primarily reflects our migration to a Linux-based technology platform that utilizes a less-costly technology infrastructure, as well as general price reductions for data and telecommunications services due to market overcapacity," the company said in a filing with the Securities and Exchange Commission (SEC). Technology news agencies seized on these comments as a huge win for Linux and, possibly, a huge loss for Windows. What they didn't point out, however, is that Amazon replaced proprietary UNIX servers with Linux, which it uses for its back-end services. Amazon also uses Oracle database software for its e-commerce operations.
Meanwhile, Intel Vice President for Information Technology Doug Busch made comments this week that also hit the radar of the anti-Microsoft press. Busch said that Intel has saved millions of dollars by implementing an intranet application based on Napster-like technology that lets the company inexpensively share streaming-video feeds across the corporation. Busch says the software, which runs on small Intel-based Linux servers, has saved the company $200 million this year. But again, Intel's previous solution ran on massive and expensive UNIX servers, machines that didn't use Intel technology. When asked whether the company would ever consider replacing its Windows machines with Linux, Busch said absolutely not, noting the lack of "robust office packages" on that platform. And Busch threw another wrench into any mass Linux migration by noting that the overall cost of Linux and Windows 2000 is almost identical after you factor in support and maintenance.
Another point these Linux adoption stories fail to mention is the cost of transitioning from Windows to Linux; this cost is the reason so few companies are undertaking such an action. Making the conversion from UNIX to Linux is relatively straightforward; you can easily recompile most versions of UNIX software to run under Linux. But Windows is based on an entirely different technology, and moving between the two environments isn't that straightforward. That's not to say that Linux doesn't have the technical credentials to be successful in certain market segments--indeed, that success has already happened--but the open-source OS will have a hard time overtaking Windows anytime soon.
The numbers corroborate this statement. According to research firm International Data Corporation (IDC), Linux owns 24 percent of the server market, whereas Windows own about 38 percent of the server market. And Linux will continue in the number-two position at least through 2005, the company says. On the desktop, Linux's share of the market is so small that it can't be measured, whereas Windows owns about 88 percent of the market. Most tellingly, however, is the fact that most of Linux's market-share gains during the past few years have come at the expense of proprietary UNIX solutions, not Windows.
The use a real limited amount of MS servers and very little SQL Server.
They use primarily HP UX servers now, but have some legacy VMS and Solaris stuff, they are switching it out to HP
Most of the IT savings derived have been from a general shakedown of their major technolgy suppliers: HP, EMC, Cisco, SW vendors. They are in survival mode, they have no choice.
I predict by the end of 2002 Amazon will cease to exisit in their presnt form, they will either have a major equity partner or will be bankrupt.
Proprietery UNIX is dead unless they adjust their pricing structure. Fortunately for SUN theres a lot of their expensive stuff still out there. But if I was SUN i'd be very nervous.
Proprietery UNIX is dead unless they adjust their pricing structure. Fortunately for SUN theres a lot of their expensive stuff still out there. But if I was SUN i'd be very nervous.
And there is even now another alternative called 602PC Suite which is free but also has the option of a $29.95 package of add ons that has some neat features. With this you have essentially ms office. Then there is another set of applications from Poster Software that is as good as ms publisher and other desk top publishing programs all 4 of which are available for about $50. All of this works on xp and with this combination you get a suite of programs with small footprints, affordable start up costs, and really powerful desk top publishing capacity.
But... is that supposed to mean it works better than Linux? You can use Linux for just about whatever you want it to do. *and* it's free.
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