People who are bigoted will not pay attention to a slogan that's supposed to keep them from hating. In fact, nothing's going to tick off an ignorant redneck more than shoving a bunch of different ethnicities in his face and demanding that he love them.
I guess I'm somewhere in between. I have not been lumping all of the Muslims in America into one group, but these commercials are so insulting to me I feel like using racial slurs just to be spiteful.
Also, they may be saying "american" but we all know that certain left-leaners will use any term, including "freedom" and "democracy" when, in reality, they desire neither.