Someone on one of their boards suggested the Harvard B School would do well to make a case study of this event as a perfect example of a business plan execution. From concept, to planning, to product design, to sourcing, to manufacturing, marketing, sales and distribution - what an effort!
Way to go ags, you did it right!
In the interest of full disclosure, I hate the aggies! Sic 'em Bears!
Some of my best friends went to Baylor.