That means that behavior which easily might be portrayed as Scrooge-like may turn a failing business into a highly successful one. And that explains why people risk being portrayed as Scrooge. And when one considers that the same constraints apply to the management of newspapers, it is no wonder that a newspaper manager who knows that math perfectly well is willing - nay, eager - to portray other managers as Scrooges in the hope of increasing income by a few percent.