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Why New McDonald’s Ad Campaign Will Show Empty Boxes With No Food
Newsweek ^ | 02 25 2026 | Lydia Patrick

Posted on 02/26/2026 6:56:23 AM PST by yesthatjallen

McDonald’s has launched a new outdoor advertising campaign in Germany in which digital billboards sync with the sun to reveal food only after dark during Ramadan.

The Digital Out‑of‑Home (DOOH) posters are programmed so that during daylight fasting hours they display McDonald’s packaging—such as the chain’s red-and-yellow fries container and a closed burger box—completely empty.

Once the sun sets, the same packaging “fills up” in real time, revealing fries and burgers at the exact moment Muslims break their daily fast.

The campaign was created by the German agency Scholz & Friends, whose concept centers on removing McDonald’s most recognizable visual element—its food—as a gesture of respect for those observing Ramadan.

SNIP

(Excerpt) Read more at newsweek.com ...


TOPICS: Culture/Society; Foreign Affairs; News/Current Events
KEYWORDS: billboards; dummies; germany; mcdonalds; ramadan

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1 posted on 02/26/2026 6:56:23 AM PST by yesthatjallen
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To: yesthatjallen

You couldn’t get me to touch a “McPlant”.


2 posted on 02/26/2026 6:57:50 AM PST by 9YearLurker
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To: yesthatjallen

McStupid


3 posted on 02/26/2026 6:58:56 AM PST by butlerweave (Fateh)
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To: yesthatjallen

McColonized


4 posted on 02/26/2026 6:59:36 AM PST by Skywise
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To: 9YearLurker

Ok Christians, purchase McDonalds only at night.


5 posted on 02/26/2026 6:59:38 AM PST by If You Want It Fixed - Fix It
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To: yesthatjallen
Happy Ramadan!


6 posted on 02/26/2026 7:00:18 AM PST by BenLurkin (The above is not a statement of fact. It is opinion or satire. Or both.)
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To: yesthatjallen
Happy Ramadan!


7 posted on 02/26/2026 7:01:01 AM PST by BenLurkin (The above is not a statement of fact. It is opinion or satire. Or both.)
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To: If You Want It Fixed - Fix It

McPlant. Geez.


8 posted on 02/26/2026 7:01:43 AM PST by dforest
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To: yesthatjallen

“whose concept centers on removing McDonald’s most recognizable visual element—its food—as a gesture of respect for those observing Ramadan.”

Good grief


9 posted on 02/26/2026 7:01:53 AM PST by V_TWIN (America....so great even the people that hate it won't leave)
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To: yesthatjallen

They want the muslim business so the nonmuslims should take their business someplace else MORE FRIENDLY


10 posted on 02/26/2026 7:02:07 AM PST by butlerweave (Fateh)
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To: yesthatjallen

McScared shitless


11 posted on 02/26/2026 7:02:52 AM PST by MarlonRando
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To: yesthatjallen

Another act of deliberate submission to their new masters. Germany has chosen to prostrate itself before their new god. Germany is finished.

Are they that self-loathing? do they feel the need to punish themselves into annihilation?

I noticed they didn’t hide ads for meat on Fridays in Lent.


12 posted on 02/26/2026 7:03:27 AM PST by I want the USA back (America is once again GREAT! Blue Lives Matter! White lives matter. )
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To: yesthatjallen

If only I could hack that. I would put two strips of bacon on it.


13 posted on 02/26/2026 7:03:56 AM PST by omni-scientist
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To: yesthatjallen
Happy Ramadan!


14 posted on 02/26/2026 7:06:12 AM PST by BenLurkin (The above is not a statement of fact. It is opinion or satire. Or both.)
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To: I want the USA back
I noticed they didn’t hide ads for meat on Fridays in Lent.

Good Point.

Nor do they eliminate Cheeseburgers for Observant Jews who never would mix Milk and Meat in a Meal.

Well, maybe McD's "hamburger" doesn't qualify as "meat" LOL.)
15 posted on 02/26/2026 7:06:40 AM PST by left that other site ( For the Lord is our judge, the Lord is our lawgiver, the Lord is our king; He will save us Is.33:22)
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To: yesthatjallen

Does McDonalds also celebrate Christmas and Easter, specifically with food/feast examples, for Christians?


16 posted on 02/26/2026 7:08:07 AM PST by Jane Long (Jesus is Lord!)
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To: left that other site

Ooh....great point(s).


17 posted on 02/26/2026 7:08:40 AM PST by Jane Long (Jesus is Lord!)
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To: yesthatjallen
Happy Ramadan!


18 posted on 02/26/2026 7:09:20 AM PST by BenLurkin (The above is not a statement of fact. It is opinion or satire. Or both.)
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To: left that other site
McBudLight:


19 posted on 02/26/2026 7:11:42 AM PST by null and void (Limited information leads to unlimited speculation.)
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To: yesthatjallen

Before 9/11 we watched decades of elimination of religion and anything religious from our culture, government, public spaces, schools, offices, public buildings, etc. and then 9/11 happened and city airports started building foot washing installations for the taxi drivers, public schools started teaching Islam and Islamic history in a favored light, prayer rooms were designated or built in buildings, flamboyant Muslim dress fought for and defended, and stuff like this.


20 posted on 02/26/2026 7:11:59 AM PST by ansel12 ((NATO warrior under Reagan, and RA under Nixon, bemoaning the pro-Russians from Vietnam to Ukraine.))
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