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Dell says the quiet part out loud: Consumers don't actually care about AI PCs — "AI probably confuses them more than it helps them"
Windows Central ^ | 01 07 2026 | Zac Bowden

Posted on 01/23/2026 7:12:35 AM PST by yesthatjallen

In an interview with PC Gamer, Dell has commented on the current state of the PC industry and explained why its latest wave of hardware wasn't marketed directly as AI PCs. It turns out, Dell says it has learned that consumers don't seem to particularly care about AI in PCs and aren't making buying decisions based on it.

"... what we've learned over the course of this year, especially from a consumer perspective, is they're not buying based on AI," Dell's head of product, Kevin Terwilliger said. "In fact I think AI probably confuses them more than it helps them understand a specific outcome."

Dell's latest wave of hardware was notable because it almost purposefully omitted mentions of AI PCs. That doesn't mean its new hardware isn't AI capable, however.

"One thing you'll notice is the message we delivered around our products was not AI-first" says Terwilliger. "We're very focused on delivering upon the AI capabilities of a device—in fact everything that we're announcing has an NPU in it."

Dell is the first Windows OEM to openly admit that the AI PC push has failed. Customers seem uninterested in buying a laptop because of its AI capabilities, likely prioritizing other aspects such as battery life, performance, and display above AI.

This news is unlikely to please Microsoft, which has been trying to encourage an upgrade cycle with Copilot+ PCs for the last couple of years. It placed big bets on next-gen AI experiences as being a primary reason for people to want to upgrade their PC, but if Dell is correct, that effort has seemingly failed.

SNIP

(Excerpt) Read more at windowscentral.com ...


TOPICS: News/Current Events
KEYWORDS: ai; computers; microsoft; windows

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1 posted on 01/23/2026 7:12:35 AM PST by yesthatjallen
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To: yesthatjallen

AI in PCs means EXTRA COST ,LOL


2 posted on 01/23/2026 7:13:51 AM PST by butlerweave (Fateh)
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To: yesthatjallen

Frankly, AI is not relevant from a hardware perspective for 99% of PC users at this point


3 posted on 01/23/2026 7:16:33 AM PST by rdcbn1 (..when poets buy guns, tourist season is over................Walter R. Mead.l)
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To: yesthatjallen

AI will work out eventually when locally processed with coming CPU’s. It’ll be like AES-Ni, just a tech feature that people will use but not notice mostly.


4 posted on 01/23/2026 7:19:12 AM PST by Polanski
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To: yesthatjallen

We’re not even sure which AI we trust yet, so why would we want their built-in version?


5 posted on 01/23/2026 7:19:23 AM PST by aynrandfreak (Being a Democrat means never having to say you're sorry)
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To: yesthatjallen

Meet the Future of Computing with AI PCs
AI is revolutionizing the PC experience, delivering innovation and efficiency right at your fingertips.

https://www.dell.com/en-us/blog/meet-the-future-of-computing-with-ai-pcs/


6 posted on 01/23/2026 7:19:44 AM PST by TexasGator
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To: aynrandfreak

I would think it would be much better to use AI locally rather than in the cloud.

One of the big concerns with cloud AI is security vulnerabilities embedded in the LLMs and tools.


7 posted on 01/23/2026 7:21:25 AM PST by dfwgator ("I am Charlie Kirk!")
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To: yesthatjallen

It placed big bets on next-gen AI experiences as being a primary reason for people to want to upgrade their PC, but if Dell is correct, that effort has seemingly failed.


everything is a fashion business, including govt. Always something new.

Lots of failures in the fashion industry. Nehru jackets anyone?


8 posted on 01/23/2026 7:22:16 AM PST by PeterPrinciple (Thinking Caps are no longer being issued, but there must be a warehouse full of them somewhere)
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To: yesthatjallen

AI is in data centers accessible via the Internet. What is AI in a PC supposed to be able to do or know? The PC/Laptop is a remote access terminal to AI just like when we accessed mainframes in college from our dorms and apartments with a modem.


9 posted on 01/23/2026 7:31:24 AM PST by mikey_hates_everything
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To: yesthatjallen
End user AI would be far more attractive if they weren't trying to move everything to the cloud. For example, it would be great at helping manage and organize email.

AI in general, however, is a tool that becomes more useful by the day. Unfortunately I think it depends on information sources that it is killing through lack of click-throughs.

10 posted on 01/23/2026 7:33:52 AM PST by The Duke (Not without incident)
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To: PeterPrinciple
Lots of failures in the fashion industry. Nehru jackets anyone?

The Nehru jacket was a big step up from the Ghandi bedsheet. Nehru getting assassinated probably made it a Bohemian thing for the Beatniks.

11 posted on 01/23/2026 7:34:12 AM PST by Dixie Yooper (Ephesians 6:11)
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To: dfwgator

That’s probably smart. I was just thinking about the quality of the information itself. One of them kept trying to tell me Charlie Kirk was still alive.


12 posted on 01/23/2026 7:34:57 AM PST by aynrandfreak (Being a Democrat means never having to say you're sorry)
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To: yesthatjallen
Customers seem uninterested in buying a laptop because of its AI capabilities, likely prioritizing other aspects such as battery life, performance, and display above AI
13 posted on 01/23/2026 7:37:28 AM PST by Jeff Chandler (The issue is never the issue. The issue is always the revolution.)
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To: dfwgator

>I would think it would be much better to use AI locally rather than in the cloud.

It’s expensive though, unless you can justify a near 100% duty cycle. If you want to be more secure rent dedicated GPU time when you need it and hook it up to a private network. it’s only pennies per hour for dedicated consumer grade GPU (3090, 5090, etc) running in cloud. You can also use more powerful GPU instances if you want (and can afford).

When you develop a use case for local AI it will be obvious and quantifiable. Meanwhile let the cloud providers shoulder the risk.


14 posted on 01/23/2026 7:38:16 AM PST by no-s (Caja del Orador, Caja de Papeletas, Caja del Jurado, Caja de Cartuchos ... ya sabes cómo va...)
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To: yesthatjallen

I heard AI will buy things for you so you don’t have too but what if AI is a Compulsive Shopper ,LOL


15 posted on 01/23/2026 7:42:35 AM PST by butlerweave (Fateh)
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To: yesthatjallen

AI is a feature that consumers will expect to be baked into their user experience. No one wants to view AI as a separate feature - they just want their digital assistants to be increasingly smarter, become more pro-active and anticipate their wishes. We’re well on the road to Eloi-hood.


16 posted on 01/23/2026 7:43:25 AM PST by AnotherUnixGeek
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To: no-s

“It’s expensive though, unless you can justify a near 100% duty cycle. If you want to be more secure rent dedicated GPU time when you need it and hook it up to a private network. it’s only pennies per hour for dedicated consumer grade GPU (3090, 5090, etc) running in cloud. You can also use more powerful GPU instances if you want (and can afford).”

You can download free AI to run on your device even when disconnected from the internet.


17 posted on 01/23/2026 7:50:42 AM PST by TexasGator
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To: The Duke

“For example, it would be great at helping manage and organize email.”

Gemini uses my Gmail as a source.


18 posted on 01/23/2026 7:53:33 AM PST by TexasGator
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To: yesthatjallen

The only people happy with AI are the developers of it. I will tell you one place it is helpful is on the Our Family Wizard App where when Mom says “Look you filthy rotten SOB, you are a pathetic father, pick the kids up at 3” the AI will prompt you to say “ I would like you to pick the kids up at 3” instead.


19 posted on 01/23/2026 7:56:26 AM PST by yldstrk
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To: yesthatjallen

“In fact I think AI probably confuses them more than it helps them understand a specific outcome.”

Seems like most of the tech changes they make confuse me more than they help me.


20 posted on 01/23/2026 7:57:29 AM PST by KrisKrinkle (c)
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